Medesthetics

MAR 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Minnesota Medical School. "I also talk at different medical conferences all the time, and am a professor at Carlton College in the Biology department. You go to a college campus, that's a whole different feel. So by doing many different things, I'm never bored." Stay Physically Active. When not lifting up her 10-month-old twins—"at 21 pounds each, it's an arm workout!" she says—Dr. Jacob likes to do pilates and run with her husband. When you engage in regular physical activity, you have the energy and resilience to manage the demands of your work. For Dr. Tanzi, who describes herself as an "avid exercis- er," working out has proven to be "a great stress reliever that allows me to have enough energy to get through the day," she says. "I put on my workout DVDs, and that's it." She fi ts in some form of exercise up to fi ve times a week, usually exercising at night. Take Time Off. Getting away from your practice for short periods of time and experiencing other activities, whether it's family time or the pursuit of a hobby, can help reignite interest in one's work. "It's not just time off," says Dr Tanzi. "You really have to unplug." That means making clear to your staff and patients that you are on vacation and not available, and focusing your attention on "really connecting with something outside of dermatology," she says. By taking quality, undisturbed time off, you make a long-term investment in the most important part of your practice: yourself. "The practice doesn't run without you, so if you're not investing in the one thing that's generating revenue, you have a problem," says Dr. Tanzi. She recommends letting patients know in advance that you will be taking time off, and that during this time, if they have any issues, there will be a staff member or a nurse who will be able to help them. "It sets boundaries that you will be on a family vacation, and that's the end of it," says Dr. Tanzi Connect With Your Colleagues. Spending time with someone in your fi eld and connecting on a personal level is important in preventing the feelings of isolation that are often associated with burnout. Dr. Crutchfi eld has a group of fi ve to six fellow der- matologists he meets with once a month. They watch movies, attend sporting events or take part in other group activities. "We hang out together, so I have a group that I can bounce things off of," says Dr. Crutchfi eld. Keep Your Staff Happy. If a practice's staff is stressed and unhappy, it can create discord within the offi ce and contribute to feelings of burnout. Therefore, it's important to try to create a positive work environment for your staff. Make sure they feel valued, have a voice, and are not overwhelmed. "The fi rst patient encounter is with a staff member, so if the staff is not happy and enthusiastic about being there, then the patients are going to pick up on that, and it is not a good patient experience," says Dr. Tanzi. "The physician needs to be keenly aware of what's happening in the offi ce and the morale of the offi ce, and give the staff ample opportunity to discuss the problems they're having." Dr. Crutchfi eld has a concierge service for his employ- ees, which helps lower their stress. The concierge can pick up prescriptions, take employees' cars to be gassed up and detailed and drop off dry cleaning. He also keeps his pay rates at the top quarter in the industry. In addition, his practice hosts regular events outside of the offi ce for staff members to get together and have fun. These include Go-Kart races, bowling nights, sporting events and holiday parties. "As a result, Minneapolis Business Journal voted us one of the top 100 businesses in the state 58 MARCH 2014 | Med Esthetics COMBATING BURNOUT By taking quality, undisturbed time off, you make a long-term investment in the most important part of your practice: yourself. Reducing one's daily workload to make time for family or activities separate from one's specialty can help reduce the symptoms of burnout. © ISTOCKPHOTO.COM continued on page 67 B u r n o u t / A d I n d e x M E D 3 1 4 . i n d d 5 8 Burnout/Ad Index MED314.indd 58 2 / 1 1 / 1 4 3 : 5 8 P M 2/11/14 3:58 PM

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