Medesthetics

APR 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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42 APRIL 2014 | Med Esthetics The science behind the best-proven topical ingredients in antiaging skin care. By Inga Hansen BEYOND HYPE the THE FIELDS of aesthetic medicine and antiaging have been evolving so rapidly that it can be diffi cult to keep up with all of the new advances. In any given week, a practice is bombarded with new treatments, technologies and topicals that promise to work better, faster and safer than the ones that came before. With technologies, practitioners can look to FDA approval for evidence of effi cacy, but when you move into the world of cosmeceuticals, separating fact from marketing hype becomes much more diffi cult. Over-the-counter and even physician-dispensed skincare lines rarely seek FDA approval, and the studies behind these products are often under-powered and conducted by the suppliers themselves. © ISTOCKPHOTO.COM B e y o n d H y p e M E D 4 1 4 . i n d d 4 2 Beyond Hype MED414.indd 42 3 / 1 3 / 1 4 1 1 : 4 3 A M 3/13/14 11:43 AM

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