MAY-JUN 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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MedEsthetics (ISSN 1937-2140) is published monthly except February, June, August and December by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: U.S. $45 per year, Canada/ Mexico $57, other international $85. Periodicals postage paid at Van Nuys, California, and at additional mailing offi ces. Canada Post: Canadian Publications Mail Agreement NO. 40039474. Return undeliverable Canadian addresses to: PO Box 201 Richmond Hill, ON, L 4B4 R5, CANADA. POSTMASTER: Send address changes to MedEsthetics, PO Box 1072 Skokie, IL 60067-9172. Contents 56 34 64 50 30 DEPARTMENTS 10 Best Practices 18 Introductions 70 Product Reviews 74 News & Events 79 Advertiser Index COLUMNS 26 Business Consult by Cheryl Whitman Catering to niche markets 30 Legal Issues by Padraic B. Deighan, JD, PhD The dangers of physician supervision 80 Newsmakers by Linda W. Lewis Elizabeth Arden TPF 50 antiaging sun care FEATURES 34 Cycling Off Hydroquinone by Linda W. Lewis The growing range of HQ alternatives for skin lightening 40 Erasing the Past by Wendy Lewis New techniques and technologies for laser tattoo removal 50 When Employees Go Bad by Steven Austin Stovall, PhD Tips for counseling problem employees 56 Gift Card Strategies by Natalie Zett Set your gift card program up for success 64 Southern Comfort by Stacy Gueraseva Gilly Munavalli, MD, shares his approach to patient care and practice growth COVER: Girish "Gilly" Munavalli, MD PHOTOGRAPHY: Mitchell Kearney May/June 2014, Volume 10, Number 4 C o n t e n t s M E D 5 - 6 1 4 . i n d d 1 Contents MED5-614.indd 1 4 / 1 7 / 1 4 9 : 2 9 A M 4/17/14 9:29 AM

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