MAY-JUN 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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56 MAY/JUNE 2014 | Med Esthetics Strategies By Natalie Zett Spa industry professionals share their strategies for implementing a successful gift card program. ACCORDING TO THE 2013 National Retail Federation survey, last year's holiday shoppers were projected to spend $29.9 billion on gift cards—the highest amount in the survey's 11-year history. And though the lion's share went to department stores (40.3%) and restaurants (32.0%), salons and spas ac- counted for nearly 6% of these gift card sales. In recent years, consumers have added cosmetic procedures to their gift 'wish lists,' providing a potentially lucrative avenue for savvy aesthetic practice and medspa owners. GIFT CARD © ISTOCKPHOTO.COM G i f t C a r d S t r a t e g i e s M E D 5 - 6 1 4 . i n d d 5 6 Gift Card Strategies MED5-614.indd 56 4 / 1 6 / 1 4 4 : 5 0 P M 4/16/14 4:50 PM

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