JUL-AUG 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 42 of 74

38 JULY/AUGUST 2014 | Med Esthetics By Maryann Hammers Oncology patients are a growing—and underserved— market in the medical aesthetics industry. AS A PRACTICING DERMATOLOGIST Cynthia Bailey, MD, was well familiar with the eff ect that cancer, chemotherapy, and radiation have on skin, hair, and nails. T en the doctor became the patient. Dr. Bailey, who owns Advanced Skin Care and Dermatology Physicians in Sebastopol, California, was diagnosed with breast cancer and underwent a series of strong chemotherapy treatments. "Most cancer patients have dull, lusterless complexions; their skin is sensitive and easily irritated," says Dr. Bailey. "Skin color is abnormal because it's impacted by anemia, some drugs, and the person's overall loss of vitality. When patients are on chemotherapy, their skin becomes dry, fragile, and sun-sensitive. Nails become brittle and discolored." Cancer Patients CARING FOR C a n c e r P a t i e n t s M E D 7 - 8 1 4 . i n d d 3 8 Cancer Patients MED7-814.indd 38 6 / 1 7 / 1 4 5 : 1 7 P M 6/17/14 5:17 PM

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