Medesthetics

NOV-DEC 2015

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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BEST OF MEDICAL AESTHETICS BEST MEDSPA: GENESIS MEDSPA Lisa Jenks, MD, an emergency medicine physician, entered the fi eld of aesthetics 10 years ago after the birth of her third child. In 2007, she opened Genesis MedSpa in Colorado Springs, Colorado. Her mission was simple: To educate clients and make every person who walks through the door feel like family. Each new client receives a free consultation with a VISIA skin analysis; existing clients receive an annual VISIA skin analysis in the month of their birth. "Our front desk staff tries to greet every client by name. We jot little notes in the chart, so if a client mentions that she is taking her dog to the vet because the dog has been sick, the next time she comes in we remember to ask about the dog," says Dr. Jenks. "We pamper our clients by giving them little vases of fl owers every time they leave and placing candies on the pillows in the treatment rooms. I frequently tell my staff that, while we are absolutely excellent, people can go into the city and fi nd doctors that can do Botox as well as I can and estheticians who can perform microdermabrasion as well as we can, but there is no place in southern Colorado that treats—and educates— clients as well as we do." Her strategy has worked. In nine years, the medspa has nearly doubled in size—from four treatment rooms to seven—and is currently preparing for another expansion to meet growing demand. Genesis has been voted Best MedSpa in Colorado Springs, twice won the BBB Excellence in Customer Service award and has consistent fi ve-star ratings on Yelp, Intuit Local, TripAdvisor and BirdEye. "What a fun adventure this has been," says Dr. Jenks. "That's another key to our success. I hire people who love what they do, whether it's greeting clients at the front desk, providing services or marketing. We have a lot of fun together and we love what we do." HAPPIEST EMPLOYEES: SEILER SKIN COSMETIC LASER & AESTHETICS CENTER One of the joys of working in this industry is that it is fi lled with happy people who love what they do for a living. When reviewing nominees for Happiest Employees, we heard so many wonderful stories from employees who truly adore their jobs and their co-workers. But one entry stood out, and it came from Warren Seiler, MD's employees at Seiler Skin Cosmetic Laser & Aesthetics Center. "My favorite part of working at Seiler Skin is the amazing communication we have among staff," says esthetician Adina Barnett, one of seven staff members at the Homewood, Alabama-based practice. "Dr. Seiler is very approachable and welcomes all questions. Our staff is eager to help and support one another when needed. We truly are a team." Employees, such as patient coordinator Laura Marshall, also shared the perks offered by Dr. Seiler and wife Jill, including discounted products, free procedures, gift certifi cates to employees' favorite stores, birthday cards and desserts, continuing education opportunities and a clear path to advancement. But it was the less tangible benefi ts, such as Dr. Seiler's compassion for his patients, daily thank-yous and compliments to his staff, and positive, clear communication that bring out the best in his team. "He takes the time to explain the way things work, gives us amazing analogies so that we can better relate to things he's teaching us, and constantly makes an effort to thank us for all the hard work that we do," says Marshall. "We share funny stories and life events, we often all get together for dinner after hours and even include each other in random group texts. We truly are a small, tight-knit group that gets along, and it comes across to our patients." Dr. Seiler offers similar praise to his team. "Our current crew of employees is great. This is the best staff I've ever had," he says. "They come to work on time, they work their tails off, they care about our patients, and we have a lot of fun. I know I can't do it without them." 26 NOVEMBER/DECEMBER 2015 | Med Esthetics

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