NOV-DEC 2015

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 31 of 75

BEST BRANDING: BEAUTY BAR MD AT OC DERMATOLOGY When dermatologist Lorrie Klein, MD, opened Beauty Bar MD—a skincare center adjacent to her private practice, OC Dermatology—she wanted to create a logo that reinforced the facility's goals: To help women feel more confi dent and simplify their lives by providing them with just a few, great skincare products. The black and white logo prominently features the facility's name accented by black and white stripes, mirroring Beauty Bar MD's simple but elegant décor. The logo is featured on everything—from business cards and letterhead to pens, membership cards, signage, marketing materials and even postprocedure ice packs. "We wanted Beauty Bar MD to be a stand-alone product, separate from OC Dermatology," says Dr. Klein. "It's contemporary in design, and also elegant and balanced, which is how we like to think of ourselves." BEST LOYALTY PROGRAM: SKIIN ANTI-AGING LOUNGE, VIP SKIINSIDER One of the biggest challenges for cosmetic practitioners and medspas is the constant ebb and fl ow in bookings. Many patients and clients come in only on certain days or during certain months of the year, and loyalty can be hard to come by when there seems to be a provider on every corner. To keep his medspa, the Skiin Anti-Aging Lounge, booked and growing, plastic surgeon Alex Couque, MD, and his team created the VIP Skiinsider, a monthly loyalty program geared toward offering cost savings, incentivizing referrals and adding value for guests. The VIP Skiinsider Program costs $99 per month and members get: an Oxygen Infusion Facial or 90-minute Aroma Touch Massage every month; Botox at $10 per unit; $50 savings on dermal fi llers; a $25 Skiin Gift Card for every membership referral; a birthday month special for 50% off up to three products; special invites and complimentary registration for educational events; and a subscription to an educational newsletter. "The Skiinsider Program aids in a strong and consistent stream of revenue coupled with a large number of standing reservations," says Dr. Couque. "With over 200 active members, the program ensures that our technicians are busy, our books are fi lled and our clients are happy." BEST OF MEDICAL AESTHETICS 30 NOVEMBER/DECEMBER 2015 | Med Esthetics continued on page 54

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