NOV-DEC 2015

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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42 NOVEMBER/DECEMBER 2015 | Med Esthetics THE ENTREPRENEUR my practice, I was break-even from day one—despite this, it didn't grow as quickly as I wanted," says Dr. Eberting. After six months, she started taking insurance, and the practice has been growing steadily ever since. Not content to simply practice dermatology, Dr. Eberting spent her fi rst years in practice growing her own skincare line—CherylLeeMD Sensitive Skin—based on an idea that came to her during residency when she was introduced to the gold standard of skin care at the time, hypoallergenic moisturizers. "Those moisturizers did not hydrate very well, they stung on broken skin and they contained some allergens and carcinogens even though they were touted as hypoaller- genic. They also lacked any sort of engineering to optimize the skin barrier," she says. "I wanted something that I could use for myself and on my own children, as well as my patients. I resolved to make something better." She spent four years developing her TrueLipids technology. "It's a patent-pending skin barrier optimization technology that replaces the lipids that are specifi cally defi cient in aging, dry and eczema-prone skin; optimizes skin barrier pH and the microbi- ome; and addresses abnormal cellular turnover, infl ammation and water loss all at the same time," she says. To accommodate all her patient, staff and skincare business needs, Alpine Dermatology & Laser Center is situated inside a three-story building. Dr. Eberting and nurse practitioner Carolyn Sironen see most of the medical dermatology and some cosmetic patients on the main fl oor, which also houses an integrative medicine clinic managed by Johanna Fuentes- Valdes, MD. The practice's management offi ces, employee break room and kitchen, and shipping and fulfi llment center for TrueLipids are all located in the basement. The third fl oor houses the administrative, sales and design offi ces for CherylLeeMD Sensitive Skincare as well as a new medical spa, where Karen Stolman, MD, administers cosmetic procedures and the practice's estheticians see patients. "I like to present the message that we provide the best quality all-around care that patients can get. To deliver that message, it's important to have a very updated look to the offi ce, and to make sure that patients are aware of our train- ing and the fact that we care about their experience here," says Dr. Eberting. "We have a recommendations box in our offi ce and we survey our patients." She takes pride in the wide range of services the center is able to offer thanks to a variety of aesthetic devices, which include the Sciton Joule platform, Vanquish (BTL Aesthetics), eMatrix (Syneron-Candela), ThermiTight and ThermiSmooth, the OmniLux (PhotoMedix) and Celluma (BioPhotas). "We've invested in some very nice Dr. Eberting promotes her wide range of aesthetic laser treatments in every room of the practice.

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