JAN-FEB 2016

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Two Must-Watch Webinars: Increase Profi tability & ROI for your Practice From Consult to Patient: Eight Steps To Improve Your Conversion Rates Presented by Francis X. Acunzo, president of Acara Partners and Reach Beyond Marketing Wednesday, March 23, 11:00am ET Francis X. Acunzo has more than 25 years experience in the medical aesthetic and medspa industries. He is the former president of the Medical Spa Society, a respected business consultant, published author and featured lecturer at industry conferences, presenting on practice manage- ment and growth. Successfully Integrating Skincare Services into Your Practice for Better Retention and ROI Presented by Cheryl Whitman, president of national consulting fi rm beautiful forever and author of Beautifully Profi table/Forever Profi table Wednesday, April 27, 11:00am ET Cheryl Whitman has been a recognized leader in aesthetic practice business development and marketing for more than 30 years. She is the creator of the Medical Aesthetic Success System and regularly lectures at plastic surgery, dermatology and medspa conferences across the country, where she helps practice owners and managers grow and thrive in today's competitive aesthetic environment. Sponsored by experts in marketing and practice growth. Register now at invites you to join us for two FREE webinars with two of the leading

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