Medesthetics

JAN-FEB 2016

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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4 JANUARY/FEBRUARY 2016 | MedEsthetics EDITORIAL ADVISORY BOARD Mary Lee Amerian, MD Santa Monica Laser and Skin Care Center, Santa Monica, CA Saul R. Berger, MD Medical Director, New Age Aesthetics, Encino, CA Padraic Deighan, MBA, JD, PhD Vail, CO Michael H. Gold, MD Assistant Clinical Professor, Vanderbilt University Medical Center Founder, Gold Skin Care Center, Nashville, TN Bruce Katz, MD Clinical Professor Dermatology, The Mount Sinai School of Medicine Director, Juva Skin & Laser Center, New York Lorrie Klein, MD Assistant Clinical Professor, University of California-Irvine Medical School Founder, LK Dermatology & Laser Center Euro Day Spas, Laguna Niguel, CA Allan Share President, International Medical Spa Association, Minnetonka, MN David H. McDaniel, MD Assistant Professor of Clinical Dermatology and Plastic Surgery, Eastern Virginia Medical School Director, The Institute of Anti-Aging Research, Virginia, Virginia Beach, VA Vic Narurkar, MD Associate Clinical Professor of Dermatology, UC Davis Medical School Chief of Dermatology, California Pacifi c Medical Center, San Francisco Ava Shamban, MD Laser Institute for Dermatology and European Skin Care, Santa Monica, CA Hema Sundaram, MD Director, Dermatology, Cosmetic & Laser Surgery Rockville, MD and Fairfax, VA Wm. Philip Werschler, MD Spokane Dermatology Clinic and Aesthetic Image Medical Spa, Spokane, WA ihansen@creativeage.com • 603.354.3291 The start of a new year is the perfect time for practice owners and managers to review their operations' successes and failures, and chart a new course for practice sustainability. Whether you are reviewing your treatment menu, looking for ways to attract a broader range of patients or simply streamlining your already burgeoning business, we are here to help. In each issue, we offer articles to help you grow and manage your private practice or medspa while also keeping you abreast of the latest tools and treatment techniques being utilized in the aesthetic industry. Laser hair removal continues to be one of the most sought-after aesthetic treatments in the U.S., and advances in laser technology—as well as the introduction of new microwave-based technologies—has made these treatments faster, less painful and available to a broader range of patients. For "Less Is More" (page 20), we asked physicians to share how their energy-based hair reduction treatments have evolved in recent years and what they feel practices need to do to provide the best outcomes to these patients. Rosacea is just one of the chronic skin conditions that has both a medical and aesthetic component, yet the causes of this painful and often embarrassing skin disease are not well understood. On page 32 ("Calming the Storm"), we look at current research into the underlying causes of rosacea and share the latest prescriptive, in-offi ce and over-the-counter treatment options for these patients. One of the keys to providing outstanding patient care is maintaining a loyal staff that is dedicated to your practice's success. While recruiting and retaining top employees can be New Off erings in the New Year Inga Hansen Executive Editor/Associate Publisher costly, the best rewards for great service are not always monetary. If you turn to page 28 ("Rewarding Employees"), you can learn more about how physicians are recognizing and rewarding their employees beyond bonuses and pay raises. Often a new year leads practices to incorporate new treatments in an effort to better serve their patients. In 2016, we will also be expanding in an effort to better serve you, our readers. In this issue, you will see "Patient Attraction" (page 26), a new column where practice owners and managers share their most successful marketing strategies and programs. Starting in March, MedEsthetics will be offering online webinars to help improve your practice's profi tability. The fi rst of these events (see page 43) will focus on improving conversion rates and increasing ROI on skincare products and services. In addition, we are launching fi ve one-day seminars geared toward helping practices attract and convert prospective aesthetic patients (learn more on page 59). Each of these events is offered for free to our readers. We look forward, once again, to sharing the latest advances and industry news with you throughout 2016! Often a new year leads practices to incorporate new treatments in an effort to better serve their patients. In 2016, we will also be expanding in an effort to better serve you, our readers. EDITOR'S NOTE

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