MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.
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Contents MedEsthetics (ISSN 1937-2140 & USPS 024-336), Volume 12, No. 4, May/June 2016 is published monthly except in February, June, August and December by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $48.00 in the U.S., $65.00 in Canada, and $70.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to MedEsthetics, P.O. Box 1072, Skokie, IL 60076-8072. Canadian distribution publication agreement no. 40798037. MedEsthetics, 6915 Dixie Rd., PO BOX 2601, Mississauga ON L4T 0A9, Canada. 44 COVER: David Alessi, MD • PHOTOGRAPHY: Cory Sorensen May/June 2016, Volume 12, Number 4 56 Cutting Edge The latest in cosmetic plastic surgery 58 Chest Reduction by Inga Hansen How to achieve optimal outcomes in gynecomastia surgery 64 Surgical Support Products for cosmetic surgery practices SURGICAL AESTHETICS TOOLS & TECHNIQUES PRACTICE MANAGEMENT 14 Business Consult by Francis Acunzo Building a customer-centric team 18 Patient Attraction by Laura Beliz Jeannette Hudgens, MD, markets to a wide variety of dermatology patients 30 Children Are Welcome by Inga Hansen Providing childcare services during patient visits 44 Clinical and Aesthetic Synergy by Keith Loria David Alessi, MD's ENT knowledge supports his aesthetic outcomes IN EVERY ISSUE 6 Best Practices 12 Introductions 52 News & Events 66 Advertiser Index 20 Making Waves By Linda W. Lewis The unique benefi ts offered by fractional and microneedle RF devices 28 Collagen Builders Antiaging skin care for patients 36 Return to Baseline by Shelley Moench-Kelly, MBA Postprocedure products help maximize treatment recovery and outcomes 42 Aesthetic Technologies Aesthetic devices and injectables for your practice 68 Newsmakers by Linda W. Lewis Syneron-Candela expands its PicoWay platform 30 58