Medesthetics

MAY-JUN 2016

MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.

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SURGICAL AESTHETICS 58 MAY/JUNE 2016 | Surgical Aesthetics © GETTY IMAGES GYNECOMASTIA surgery is a life- changing procedure that can have a profound affect on a patient's self-confi dence. It's also a unique plastic surgery procedure in that it focuses exclusively on males and almost exclusively on a very young patient base. "Most of my patients are very young—the average age is 27," says Mordcai Blau, MD, a Westchester, New York-based plastic surgeon who specializes in gynecomastia surgery and author of Masculinity Defi ned: Gynecomastia and the Search for the Perfect Pecs. "It is very rare to see a patient over the age of 35." As demand for gynecomastia surgery increases, physicians can help their patients achieve optimal outcomes by: understanding the underlying medical concerns that may cause excessive breast tissue growth in men; and developing a surgical strategy that maintains vascularization while removing the correct amount of excess fat and tissue, so patients are left with a naturally contoured chest and a low risk of recurrence. Chest Reduction By Inga Hansen Achieving optimal outcomes in gynecomastia surgery. THE PATIENT CONSULT The fi rst step in treating gynecomastia is determining the root cause of the condition. When communicating with patients, using the word "chest" rather than "breast" can help put them at ease. "One of the most important parts of the consultation is to fi gure out the cause of the gynecomastia," says Babak Dadvand, MD, a Beverly Hills, California-based plastic surgeon. "I do this by asking a series of questions: 'When did you fi rst notice it? Is your chest rapidly increasing in size? Do you have any other symptoms, such as low energy, low sex drive or increased irritability (that may be consistent with low testosterone levels)? Do you have a family history of gynecomastia? What medications are you on?' Because

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