Medesthetics

NOV-DEC 2016

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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By Inga Hansen Automated MARKETING The tools you need to increase patient engagement and outreach may already be part of your practice. may already be part of your practice. AESTHETIC MEDICINE has long been on the forefront of patient engagement—a concept now being embraced by the wider healthcare community. For years, medspas and cosmetic practices have used monthly newsletters, appointment reminders, follow-up thank you notes and social media to engage both exist- ing and prospective patients—and software developers have taken note. Electronic health record (EHR) and practice management (PM) systems now include a variety of tools to help you track patient engagement and automate your communications. In addition, a grow- ing number of third-party software providers ing number of third-party software providers have introduced additional tools that can be integrated with your existing EHR and PM systems. The only thing practices need to do is determine which communication efforts is determine which communication efforts offer the most benefi ts—and are the best fi t for their culture. 30 NOVEMBER/DECEMBER 2016 | Med Esthetics BACKGROUND: SERGEY NIVENS © GETTY IMAGES; COINSLOT: ROBSTYLE © GETTY IMAGES

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