Medesthetics

APR 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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THE SOCIAL PRACTICE 52 APRIL 2018 | Med Esthetics "We were Jewish so it was not good for us there," Dr. Nazarian recounts. "In 1985, my father left my sister's, mother's and my passport with the government and said he was going to Vienna to do some research. My mother, sister and I escaped to Pakistan on the back of a pickup truck, following the same route portrayed in the movie Not Without My Daughter." The family reunited in Vienna and made their way to the United States, setting up a home in Los Angeles. Dr. Nazarian, who was 6½ at the time, quickly learned English and excelled in school, earning a Bronfman Youth Fellowship in her teens that allowed her to travel to Israel for six weeks of leadership training. Early on, she knew that she wanted to be involved in the medical profession in some way. "My father was a big part of that," she says. "But also, when I was 16, my mother was diagnosed and passed away from breast cancer." Initially, she wanted to become an orthopedic surgeon because she liked constructing things with her hands. Wood shop was her favorite class in school and, while traveling from Pakistan to Vienna, she became adept at making things out of whatever objects were on hand, including a suitcase made of discarded paper bags and duct tape. "When I was in college, I started following an orthopedic surgeon, but it became boring and cookie-cutter to me. Someone suggested I look into plastics because it's more artistic, so I did and I never looked back," she says. "It was perfect for me, and all of that building and making stuff was really good training." Dr. Nazarian attended Columbia University in New York and graduated with a BA in economics, then matricu- lated into Yeshiva University's Albert Einstein College of Medicine. She completed a plastic surgery residency at the University of Southern California. "I had three kids during residency, but I wasn't the type who was trying to leave and go home to my kids; I was always the fi rst there and last to leave," she says. With an eye on one day opening her own practice, Dr. Nazarian earned a master's in medical management at USC's Marshall School of Business between her general surgery and plastic surgery training. "I didn't think it was fair to my family to do another year of fellowship or be em- ployed where I would miss more recitals. I wanted to be on my own schedule so I could be a better mom," she says. Preparing for Practice Ownership She took a few months off after completing residency training to spend time with her family, but was eager to get back to her career. In July 2013, she found a location in Beverly Hills and began building out Nazarian Plastic Sur- gery. The practice opened in October of the same year. During her fi rst year in practice, she perfected her pro- tocols and established a presence both on social media and in the community. "I couldn't just sit and wait," she says. "I wrote the content for my website. I started social media accounts. I made sure my before-and-after images were really good. I made sure my offi ce was presentable and the "Little by little, we have upped our game and the patient experience." Dr. Nazarian spent her fi rst year in practice perfecting protocols and the interior of the offi ce.

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