APR 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

Issue link:

Contents of this Issue


Page 58 of 68

THE SOCIAL PRACTICE 56 APRIL 2018 | Med Esthetics "I think plastic surgeons are fi nally catching on that if they're not engaged in social media, it's kind of like not having a website," she says. Last year, she spoke at 17 medical conferences. In 2018, she will host her own event called the Nazarian Institute. "I will give a talk on how to get a return on investment with social media, and we'll have great speakers throughout the event," she says. They include social media successes from the worlds of dentistry, medspas, dermatol- ogy and plastic surgery; a practice consultant who will talk about offi ce fl ow and how to train your staff; and a luxury brand CEO who will speak on the importance of the customer experience. Expanding Her Infl uence With a busy practice and more and more offers for speaking engagements, Dr. Nazarian is fi nding new ways to balance career and family time. She is taking her husband (a neurosurgeon) and three children to Paris for an upcoming event. Travel- ing, she says, is one of their favorite things to do. "I also like going to temple. It's great family time, where we can pray together and remember what's important in life," she says. "It's really the only place I can calm my brain so I try to go as often as possible." She is also focused on new projects. A few months ago, Dr. Nazarian started an online ecom- merce site for skincare called, and it already has more than 100 members. "It's a curated website, so instead of having 200 dif- ferent types of sunscreens, for example, I pick my favorites and make a video about them," she says. "If you have oily skin, this is the sunscreen for you. If you have super-dry skin, this is the one for you. It looks at skin types and the aesthetic goals of the end user." Because she specializes in—and would like to be known for—providing natural results, Dr. Nazarian created a hashtag, #NaturalByNazarian, that she includes on all social media posts. "We offer every- thing here from the completely noninvasive, includ- ing skin care and lasers, all the way up to surgical procedures. It's a one-stop shop," she says. "The goal for 2018 is to grow The Skin Spot, have two Nazarian Institute conferences and gain a whole lot more infl uence on social media." Keith Loria is a freelance writer based in Oaktown, VA. "Plastic surgeons are fi nally catching on that if they're not engaged in social media, it's kind of like not having a website." Dr. Nazarian uses social media and online videos to educate prospective patients on her practice and procedures.

Articles in this issue

Links on this page

Archives of this issue

view archives of Medesthetics - APR 2018