Medesthetics

MAY-JUN 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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medestheticsmagazine.com | MAY/JUNE 2018 55 She answered the phone and made appointments herself in addition to cleaning up after patient procedures. When she wasn't treating patients, Dr. Talakoub net- worked and learned about business management. "You don't take business classes in medical school. Nobody teaches you anything about practice management, so it was very daunting," she says. "Everything I did, I learned through the school of hard knocks." For the fi rst two years she didn't draw a salary and focused on building a solid reputation while growing her patient base and practice staff. She reached out to the press and has contributed articles to women's health pub- lications including SELF, Shape and Brides, and appeared on local television networks. Nine years later, McLean Dermatology and Skincare Center is in the midst of its second expansion—to 5,000 square feet—and boasts a staff of 16, including a second dermatologist, a nurse practitioner, four medical assis- tants and an esthetician. When the current expansion is complete, the facility will feature 15 treatment rooms and adjacent medspa. "This will allow us to do a lot more aes- thetic procedures to complement our medical cosmetic treatments," says Dr. Talakoub. "We have one esthetician and will be hiring new providers to expand our nonmedi- cal offerings." To attract working patients, McLean Dermatology of- fers extended hours during the week and Saturday hours, too. Lunch breaks are staggered so patient coverage "We live a nd breathe what we d every day, a nd the drive t su cceed a nd bec me better is what a nt t see." In nine years, McLean Dermatology has expanded from one treatment room to a 5,000-square-foot facility with a staff of 16.

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