MAY-JUN 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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THE PERSONAL TOUCH is uninterrupted. The practice also offers a discreet VIP entrance for celebrity and politician clients, and patients are welcome to bring their children with them to appoint- ments, if needed. "There is nothing beneath me." Dr. Talakoub views her role as a practice owner as part trainer/part mentor. She offers a summer intern- ship program for high school students and encourages employees to grow in their careers. "I know they're not going to be with me forever. I don't expect it," she says. "I want them to move on in their careers. I try to foster energy and motivation to be the best at what they do. I tell all candidates, 'If you think of this as a job, this is not the right place for you. You have to come here and think this is your life. We live and breathe what we do every day, and the drive to succeed and become better is what I want to see.'" That philosophy has served her well. "Word spreads like wildfi re when you really, honestly, just take care of people," she says. "And I always remember where I started. I know how every system works because I set it up myself. I still call my patients back myself. I still some- times change over the beds and clean off the supplies and sterilize everything. There is nothing beneath me. It's a different way of doing things, but I know if everybody called in sick, I could still run the practice myself from the ground up." She remembers a piece of advice one of her men- tors shared with her: "If you rise up to the top, send the elevator back down. People have helped me by sending that elevator back down. It's my duty to do that for oth- ers," she says. Shelley Moench-Kelly, MBA, is a freelance writer based in Newport, VT. 56 MAY/JUNE 2018 | Med Esthetics f everyb dy called in sick, uld still ru n the pra ctice myself fr m the gr u nd up."

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