JUL-AUG 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 34 of 68

32 JULY/AUGUST 2018 | MedEsthetics By Inga Hansen When medical aesthetic practices fi rst began to use the term "Liquid Facelift" to describe the use of fi llers and botulinum toxins for facial rejuvenation, there was some discomfort in the industry. Many practitioners were wary of suggesting that patients could achieve results comparable to a facelift nonsurgically, and the outcomes were not always ideal. But with experience, new indications and improved techniques, outcomes have improved signifi cantly. More recently, we've learned that injectable treatments not only make the face look younger but can make it behave in a more youthful fashion as well. Full-face rejuvenation with injectables offers high patient satisfaction, but requires advanced training and an awareness of risk factors. Global INJECTIONS © GETTY IMAGES

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