JUL-AUG 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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38 JULY/AUGUST 2018 | MedEsthetics © GETTY IMAGES By Shelley Moench-Kelly, MBA "The goal of our practice is to deliver outstanding outcomes and a stellar patient experience." Chances are you have heard—or perhaps used— similar words to describe a medical aesthetic practice. But how do practices live up to those words? Your practice culture can make or break the patient experience. The Patient-Centric Practice

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