JUL-AUG 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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WAY TO GROW 56 JULY/AUGUST 2018 | Med Esthetics "There was no grand plan to have 40 offi ces," he says. "It was about putting one foot in front of the other, fi nding good providers and evolving with time. My mindset was to create the ultimate patient experience. That means letting patients be seen when they want to be seen, making sure they have a good experience at every touchpoint and focusing on all aspects of dermatology." The son of a physician, Dr. Schweiger knew at an early age he wanted a career in medicine. He received his medi- cal degree at the Albert Einstein College of Medicine in New York and fl irted for a bit with pursuing psychiatry, but the treatment variety and patient diversity in dermatology won him over. "I found dermatology during medical school, and I liked that it married medical and cosmetic procedures as well as noninvasive and surgical and that there were young patients and old patients," he says. "I could do a full skin exam on one patient and excise a skin cancer on the next patient's back. Thirty minutes later I might be injecting Botox or doing a laser treatment." He continued his training at New York University and served as chief dermatology resident at the University of Kansas Medical Center. After completing his residency in 2008, Dr. Schweiger went to work at a dermatology group practice in New York City before stepping out on his own. "After residency, I had large amount of medical school debt and even had to get a guarantor on my fi rst apartment," he says. "After two years of working hard, I saved a little money and decided I wanted to open my own practice." The Doctor-Entrepreneur He found what he felt was the "perfect location" in mid- town Manhattan. With six exam rooms, the offi ce on East 55th Street was larger than he needed, but he took the leap and it quickly paid off. "This was at a time when patients fi rst started looking for doctors online, and most practices really didn't know how to target them," he says. "I read SEO for Dummies and wrote all the web content myself. Pretty soon, we were No. 1 on Google for all the key words in dermatology and the patients started to come." BACKGROUND: © GETTY IMAGES " There was n gra nd pla n t ha ffices. t was a b ut puttin ne f t in fr n f th ther, finding g d pr viders a nd ev lving with ti me." The fi rst entrepreneur in his family, Dr. Schweiger learned he was just as passionate about business as he was about caring for patients.

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