Medesthetics

JUL-AUG 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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medestheticsmagazine.com | JULY/AUGUST 2018 57 He catered to his patients with convenient hours. "In New York, everyone wants to be seen at the beginning of the day, end of the day, or during their lunch hours," he says. "I realized that it was OK to hire new doctors to meet that demand even if the practice was not 100 percent booked." He also decided to accept all insurance plans—even those with fairly low reimbursement rates—because it allowed him to accept all prospective patients and physi- cian referrals. In 2012, he opened a second offi ce. A year later, two more, and in 2014 he saw a sea change coming that pro- vided an opportunity for more substantial growth. Dr. Schweiger began to notice two distinct groups of dermatologists: those in the second half of their careers looking to reduce their hours and step back from their practices, and those fresh out of residency who were ready to begin their careers. "I saw an opportunity to buy practices from the doctors who no longer wished to deal with the business side of the practice and staff them with new doctors," he says. Embracing Practice Administration As his practice grew, Dr. Schweiger soon realized he enjoyed the business side of dermatology just as much as the patient care. "I became very passionate about the administrative part of the business," he says. He began reading business management books and sought out mentors, including dermatologist Robert Bernstein, MD, a successful private practice owner in New York City, and Roger Medel, CEO of Mednex. "He founded the com- pany in 1979 and it's now a $5 billion public company," says Dr. Schweiger. In September 2017, Schweiger Dermatology Group opened a corporate headquarters in Queens, New York. Now CEO, Dr. Schweiger assembled a team of administra- tors to assist him in running the facilities. "I spend a lot of time with these direct-report team members, reviewing our fi nances, marketing and operations," he says. "We investigate new areas for expansion, including new services we may want to offer." Each Schweiger Dermatology Group location has unique characteristics, but all share a culture that emphasizes the patient experience and ongoing improvements in care. BACKGROUND: © GETTY IMAGES " sa w a n pp rtu nity t bu y pra ctices fr m d ct rs wh l nger wished t deal with the business side f the pra ctice."

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