Medesthetics

JUL-AUG 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Physician referrals are now the main source of new patients, along with internet marketing and patient word-of- mouth. Each Tuesday, Dr. Schweiger and his team scan the online review sites to better understand what patients are experiencing and discuss ways to improve care. "We keep up with current trends and add new educational content to the website," he says. "We do site vis- its, communications and training. I don't want people to think of us as being 40 different offi ces, but as one practice that has 40 different locations." He visits all the offi ces quarterly to meet with the staff and providers, and the company hosts an annual staff meeting where all doctors and employees review the past year and discuss goals for the upcoming year. Dr. Schweiger also continues to see patients once a week. "I really like seeing patients, but I also really like building the business," he says. "So I enjoy that one day a week. I also pride myself on hiring good doctors and making sure that patient satisfaction is high. My role as an administrator is just as important as that of a provider, it's just different." One of the challenges of manag- ing so many offi ces is maintaining consistency while still embracing each location's uniqueness. "The offi ces are different. If you go to our midtown Manhattan or Mattituck, New York, or Freehold, New Jersey, locations, you are going to see different patients, different providers and a different mix of services. Some practices do more cosmetics, others specialize in skin cancer or have a large acne patient base," he says. "The mission of deliv- ering the ultimate patient experience bonds us together." Even while on vacation or traveling, Dr. Schweiger continues to oversee his practice. "I do not separate work from vacation. Twice a year, I take 10 days off to travel and experience a new culture," he says. "Still, whenever I can get a Wi-Fi connection, I check in to make sure everything is OK. I think having a good a work/life balance is great if you can achieve it. But for me, I have an enjoyable life without ever fully checking out of the business." Keith Loria is a freelance writer based in Oakton, Virginia. WAY TO GROW 58 JULY/AUGUST 2018 | Med Esthetics BACKGROUND: © GETTY IMAGES n't think f us as bein differen ffices, but as ne pra ctice that ha ifferent l cati ns." Dr. Schweiger sees patients one day a week and spends the rest of his time managing and growing Schweiger Dermatology Group.

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