IS YOUR PRACTICE PROFITABLE? Most
medical aesthetic practices can answer this
question quite easily. A review of accounting
statements or tax returns will tell you if your
operation is in the red or the black. But is
each patient you treat pro���table? And did
the new dermal ���ller campaign you just
completed bring the return on investment
you originally estimated? For many
56 MARCH/APRIL 2013 | MedEsthetics
Determining the cost to acquire and
maintain a medical aesthetic patient is
key to maximizing practice profitability.
By Mark E. Battersby
practices, these questions are more di���cult
to answer. Taking the time to determine
the cost of acquiring new patients, as well
as the potential long-term pro���t margin
for speci���c patients groups, can help you
���ne-tune your pricing. It can also streamline
operations and zero in on your most
successful marketing avenues, culminating
in increased pro���tability.
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Cost Per
Patient