AD INDEX
Air-Tite Products Co., Inc. ........................ 55
800.231.7762 air-tite.com
Allied Health Association........................... 54
800.444.7546 alliedhealth.net
Bellaire Industry ......................................... 40
866.924.4868 mesopen.com
Caviar of Switzerland/The Spa 411.............71
913.486.4253 thespa411.com
Chromogenex US, Inc. .............................. 33
888.958.8691 ilipo.com/fastandeasy
Clinical Cosmetic & Reconstructive Expo... 77
ccr-expo.com
Clinicians Complex/Cosmed ..................... 57
800.826.4480 clinicianscomplex.com
Cutera, Inc. .................................................51
888.428.8372 cutera.com
Dermatude..................................................14
877.628.7201 dermatude.com
Dermesse Skin Care .................................. 43
866.494.4466 dermesse.com
Eclipse Aesthetics ........................................ 9
800.759.6876 eclipseaesthetics.com
Ellman International .................................. 4-5
205.943.0388 ellman.com
EltaMD Skincare ........................................ 25
800.633.8872 eltamd.com
Emvera ....................................................... 37
888.886.8402 emvera.com
FotoFinder Systems ................................... 65
888.501.0805 foto���nder-systems.com
Glo Professional ......................................... 69
800.232.0398 gloprofessional.com
BUSINESS CONSULT
Glytone/Pierre Fabre Dermo-Cosmetique
..................................................Back Cover
800.459.8663 glytone-usa.com
HBA Global Expo........................................81
hbaexpo.com
Hair Loss Control Clinic ............................ 53
877.452.2123 HLCConline.com
Hale Cosmeceuticals ..................................61
800.951.7005 halecosmeceuticals.com
Illuminare Cosmetics ................................. 78
800.476.0226 illuminarecosmetics.com
Jane Iredale - The Skin Care Makeup ........ 39
800.762.1132 janeiredale.com
Lifeline Skincare ..........................................17
760.710.3295 lifelineskincare.com
Mela Sciences ..............................................41
melasciences.com
Mybody ........................................................ 7
877.423.1314 lovemybody.com
NIA24/Niadyne .......................................... 27
866.642.3963 nia24.com
North American Bancard .......................... 73
866.996.6243 northamericanbancards.com
Nouveau Contour USA, Inc. ......................15
877.628.7201 nouveaucontour.com
Nuface .........................................................21
888.360.9171 mynuface.com
Omiera/Agewell Compounding Pharmacy... 59
805.733.2060 omieralabs.com
Onyx Medical ............................................. 75
800.333.5773 onyxmedical.com
continued from page 18
Generation Y, the Millennials
(30 years old or younger)
Also known as the ���connected kids,��� Generation Y is
the generation of e-everything. Its members are con���dent,
self reliant, optimistic and empowered by their command
of digital technologies. They are materialistic and exist
to consume.
A major drawback to this group is their lack of brand
loyalty. They often see aesthetic rejuvenation as a commodity because they can���t ���see��� the difference between
service providers.
Reaching them requires working off of another aspect
of Generation Y: their need for memorable experiences
and community.
Experiences are a selling point for this age group, so
emphasize how your services can be shared with their
friends. Messages should create a sense of happiness,
optimism and fun.
It would be rare to ���nd a person from this generation
who doesn���t own a cellphone. To market to Generation
Y effectively, you need to promote your practice on social
media platforms like Facebook, Instagram and Twitter.
This group doesn���t rely on email as much as baby
boomers or Generation X, except to collect coupons and
other deals. They would rather communicate using social
82 MARCH/APRIL 2013 | MedEsthetics
Palomar Medical Technologies, Inc. ...........11
800.725.6627 palomarmedical.com
PatientNOW, Inc. ...................................... 67
720.214.7143 patientnow.com
PCA SKIN ...................................................19
877.545.1765 pcaskin.com
PhytoCeuticals ........................................... 29
877.474.9862 phyto-c.com
Premiere Beauty Show .............................. 79
800.335.7469 premieredayspa.biz
Pro+Theraphy MD/Valeant Aesthetics......31
800.321.4576 protherapymd.com/physician
Revision Skincare ........................................13
800.385.6652 revisionskincare.com
Revoxy........................................................ 45
877.738.3269 revoxy.com
Sciton...................................Inside Back Cover
888.646.6999 sciton.com
Solta Medical .............................................. 23
888.437.2935 clearandbrilliant.com
Surgical Aesthetics ....................................... 83
surgicalaestheticsmagazine.com
T.A. Sciences Products, Inc. ........................ 3
tasciences.com
Viora ........................................................... 35
201.332.4100 vioramed.com
Visao MD.................................................... 47
817.656.3611 visaomd.com
Young Pharmaceuticals .............................. 49
800.874.9686 youngpharm.com
ZO Skin Health ..................Inside Front Cover
949.988.7524 zoskinhealth.com
media platforms such as Facebook or via text message.
Thus, you are better off using short messages about a deal
you have than spending a lot of time informing them about
your credentials and the clinical aspects of the procedure.
They also respond well to pay-later options or monthly
payment plans.
Crossing Generations
through Technology
The ubiquity of technology has required all generations
to ���plug in.��� Grandparents talk to their grandchildren via
Skype, while many baby boomers have resigned themselves to the fact that the best way to communicate with
their children is via text. Therefore, a multi-dimensional
marketing approach combining print, email, social media
and even texting can garner the greatest audience. But going one step further and identifying key age groups for your
procedures, then crafting speci���c marketing messages to
that generation���s unique characteristics can give you an edge
in increased bookings and word-of-mouth exposure. ME
Catherine Maley, MBA is the founder of Cosmetic
Image Marketing and the author of Your Aesthetic
Practice: What Your Patients Are Saying. Contact her at
CosmeticImageMarketing.com, 877.339.8833.