Open house events
are one of the most
effective marketing tools
available to cosmetic
surgery practices.
By Catherine Maley
IF YOU COULD ONLY execute one marketing project
this year, hosting an open house will give you the most
bang for your buck. These events increase your profi le in
the local community, build loyalty among existing patients
and bring immediate revenue to a surgical practice
through procedure bookings and product sales.
Depending on which procedures you choose to
highlight, these evenings of fun and education can
generate up to $45,000 in a just few hours. This
is because open house events are an opportunity
for valuable face time with existing patients, which
builds loyalty, as well as time with new or prospective
patients, which builds trust. In addition, the word of
mouth following an open house increases your name
recognition within the local community, while the event
itself creates memories that will lead to bookings both
short and long term.
Be Our
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SURGICAL
AESTHETICS
60 MARCH 2015
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Surgical Aesthetics