Medesthetics

MAR 2015

MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.

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Contents 50 28 TOOLS & TECHNIQUES IN EVERY ISSUE 12 Best Practices 14 Introductions 74 Product Reviews 78 News & Events 82 Advertiser Index PRACTICE MANAGEMENT 18 Business Consult by Cheyenne Brinson Managing practice cash fl ow 44 Recruitment Strategies by Laura Beliz Strategies for fi nding the ideal employment candidate 50 Capital Care by Maryann Hammers Cheryl M. Burgess, MD, makes patient care the centerpiece of two successful practices MedEsthetics (ISSN 1937-2140 & USPS 024-336), Volume 11, No. 2, March 2015 is published monthly except in February, June, August and December by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $48.00 in the U.S., $65.00 in Canada, and $70.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to MedEsthetics, P.O. Box 1072, Skokie, IL 60076-8072. Canadian distribution publication agreement no. 40798037. MedEsthetics, 6915 Dixie Rd., PO BOX 2601, Mississauga ON L4T 0A9, Canada. COVER: Cheryl M. Burgess, MD • PHOTOGRAPHY: Mike Morgan March 2015, Volume 11, Number 2 SURGICAL AESTHETICS 57 Cutting Edge The latest in cosmetic plastic surgery 60 Be Our Guest by Catherine Maley Planning a successful open house event 66 Cannula Selection by Inga Hansen Optimize liposuction outcomes by choosing the correct cannulas 72 Gallery 22 Spotlight on Sun Protection by Linda W. Lewis What new SPF regulations mean for formulators and consumers 28 Off With the Old by Inga Hansen Choosing the right skin resurfacing protocol for your patients 34 AAD Preview New products, special deals and can't-miss sessions coming to the annual AAD meeting 84 Newsmakers by Linda W. Lewis The Dermatology Summit supports innovation

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