Medesthetics

JAN-FEB 2013

MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.

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BEST PRACTICES Imaging on Your iPad Medical professionals can view their patients��� before-and-after images right from their iPads with a new iPad app from FotoFinder Systems. When used together with FotoFinder���s Satellite technology, the app allows physicians to search for and access images created and stored in the practice���s FotoFinder medical photography system. The ���Edit��� feature allows doctors to show patients where they would inject ���llers and neurotoxin and apply energy-based devices on the iPad-accessed images. Treatment areas can be highlighted and stored, and personalized treatment texts can be added with intuitive drag-and-drop functionality. At follow-up visits, the image comparison feature allows practitioners to present the outcomes of treatments. ���Patients are more objective about their appearance and more open to procedures when they look at their photos instead of a mirror. But having a computer in every room is not possible for every practice.��� says Ferdinand Mayer, vice president of FotoFinder Systems. ���Developing FotoFinder for the iPad was the logical solution to give our customers access to their pictures, wherever they need them.��� For more information, visit foto��� nder-systems.com. Fully Ablative Vs. Fractionated CO2 Resurfacing Fractionated CO2 skin resurfacing provides roughly half the collagen-stimulating bene���ts of fully ablative CO2 resurfacing, according to a new study from the University of Michigan. Researchers, led by Jeffrey S. Orringer, MD, from the Department of Dermatology at the University of Michigan School of Medicine, treated 34 adults with photoaged skin. Each patient was treated Reduced incomes are only part of the dif���culty the down economy has posed for cosmetic practices: a lack of patient funding has also slowed the ���ow of new procedures and repeat appointments for many physicians. In an effort to provide more patient ���nancing options, ExtendCredit.com has created a fully automated, online ���nancing solution that allows practices to create and manage their own payment plans for credit-challenged consumers they would otherwise have to turn away. Practices control the terms offered and customer approvals, while ExtendCredit���s in-house ���nancing solution provides all the tools needed to fully comply with lending practices. Patients need only a checking account to qualify. The company also offers the ���Bundled Services��� solution, which allows practices to create cost-saving service bundles for skincare products, neurotoxin treatments, microdermabrasion treatments and more. Physicians and their patients can keep track of the bundles���what services have been consumed and what services are left���through a practice-branded patient portal. For more information, visit extendcredit.com. 6 JANUARY/FEBRUARY 2013 | MedEsthetics with a fully ablative CO2 laser and a fractionated CO2 laser at distinct sites. Serial skin samples were obtained to measure molecular response using real-time reverse transcriptase polymerase chain reaction technology and immunohistochemistry at baseline and following treatment. The results, which were published in the journal of Dermatologic Surgery (October 2012), showed collagen induction following a single treatment with a fractionated CO2 laser was ���40% to 50% as pronounced as that induced by fully ablative laser resurfacing.��� The researchers concluded that ���fundamental cutaneous responses that result from fully ablative and fractionated carbon dioxide laser resurfacing are similar but differ in magnitude and duration, with the fully ablative procedure inducing relatively greater changes including more pronounced collagen induction.��� �� ISTOCKPHOTO.COM In-House Patient Financing

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