Improving
Employee
Retention
Employee turnover adversely affects patient care and
practice profits, but there are steps you can take to hold on
to top performers. By Steven Austin Stovall, PhD
next new hire? According to Jay Shorr, managing
partner of practice management consulting
frm Te Best Medical Business Solutions
(thebestmedicalbusinesssolutions.com), ���it
costs 25% of an employee���s annual salary to
properly train and indoctrinate him into your
organization, and it takes approximately three
months before you can turn a new hire loose
and feel comfortable he is ready to work
on his own, fully comprehending your
organization���s operations.���
Susan Vasko, MD, co-founder of
Columbus Aesthetic and Plastic Surgery
in Columbus, Ohio, recognizes the
critical role a long-term employee plays in
a business, especially a cosmetic practice.
���We have a very sophisticated clientele
and they have many choices in seeking
a plastic surgeon,��� she says. ���We have a
very large variety of procedures that we
ofer���both surgical and nonsurgical���so
the person answering the phone must be
well trained and knowledgeable.��� For Dr.
Vasko, the advantage of an experienced employee is
that he can be ���skilled in converting an inquiry into
an appointment.��� Tis is something a revolving
door of new hires cannot readily accomplish.
50 JANUARY/FEBRUARY 2013 | MedEsthetics
�� ISTOCKPHOTO.COM
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