MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.
Issue link: https://medesthetics.epubxp.com/i/101607
COMPLEMENTARY MEDICINE MPLEMENTARY MED honed while creating successful volunteer programs during college and medical school���combined with their media savvy gave them a strong start. In 2007, Dr. Badreshia-Bansal was chosen as a ���Dove Real Woman��� and featured in Allure magazine. This led to a variety of media opportunities, including interviews in USA Today, the Los Angeles Times and Teen Vogue. The couple appeared on CNN and ���The Doctors��� and Dr. Badreshia-Bansal currently appears weekly on Bay Area television station KRON 4 to share information on common skin concerns. All of which helped drive patients to Elite MD. As the practice grew, the couple separated their clinical and cosmetic practices and brought in new providers, including a laser technician and esthetician. ���We do not promote spa services, but we do have an esthetician who offers pre- and post-surgery skin care,��� says Dr. Bansal, who continued to pursue his passion by incorporating research and physician training. Through Dr. Badreshia-Bansal���s role as clinical instructor at the University of California, San Francisco, and Dr. Bansal���s service as an examiner for plastic surgery oral boards at Stanford University, more than 500 healthcare professionals and students have rotated through Elite MD. ���We have rotations for students and interns and we conduct research trials,��� says Dr. Bansal. ���I wanted to build an academically strong practice, she wanted to build a clinically strong practice and that combination is very powerful.��� 62 JANUARY/FEBRUARY 2013 | MedEsthetics ���I wanted to build an academically strong practice, she wanted to build a clinically strong practice and that combination is very powerful.��� A Multi-Disciplinary Approach The doctors attend each other���s meetings and value each other���s input in patient care. ���We have a very team-based and multidisciplinary approach to treating patients,��� says Dr. Badreshia-Bansal. ���I value his ability to view things in a three-dimensional ���eld, but I leave the surgical side to his expertise as a surgeon.��� Respectively, Dr. Bansal seeks his wife���s input on noninvasive treatments and topical products available to enhance his surgical results. ���Early on, I thought lasers and noninvasive procedures had no value,��� says Dr. Bansal. ���Now I understand the value of combination treatments. When other surgeons come in, their jaws drop when they see what we can do by combining these treatments with surgery. But I was not trained that way.��� Despite their success in the cosmetic arena, ���medical dermatology will always be at our core and has been invaluable to our growth,��� says Dr. Badreshia-Bansal, who authored the medical textbook Treatments for Skin of Color.