MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.
Issue link: https://medesthetics.epubxp.com/i/101607
COMPLEMENTARY MEDICINE PLEMENTARY MED ���We are about 60% cosmetic and 40% medical, with about a 50% ethnic skin population, and the staff re���ects our diversity of patients.��� Aesthetic services are offered in packages to help patients optimize their treatment goals, and the couple embraces a holistic approach to medicine that includes lifestyle education. Following laser liposuction performed by Dr. Bansal, for example, all patients are encouraged to continue with a healthy lifestyle. ���We even offer a trainer right in our of���ce to maintain these results,��� he says. ���Everything is physician driven, with stringent protocols and supervision to maximize patient safety.��� Maintaining Quality of Care In an effort to maintain high standards in patient care, the couple has a hiring strategy that includes identifying and recruiting top talent. ���Our laser technician, Jeff Wheaton, is an RN and was a top educator for Syneron,��� says Dr. Bansal. ���We hired a top plastic surgery coordinator, who previously worked with a former president of the American Society of Plastic Surgeons.��� ���We do extensive research. We talk to other doctors about who the best companies are, who the best trainers are and we compensate extremely well,��� says Dr. Badreshia-Bansal. ���We put on the golden handcuffs and these people work very hard for us.��� The practice has strict protocols in place and, in keeping with its academic spirit, ���we do morning huddles and daily rounds,��� says Dr. Bansal. In addition, the doctors hold weekly management meetings, monthly staff meetings and monthly division meetings. ���In our monthly meetings, we always have an industry speaker,��� says Dr. Bansal. ���Some practices have a closed-door policy to reps; we do not. We place a lot of onus on industry reps to train staff.��� ���If I have an interesting patient, I have my entire staff come in and learn from that patient. I also do pop quizzes with my staff,��� says Dr. Badreshia-Bansal. Elite MD has a 64 JANUARY/FEBRUARY 2013 | MedEsthetics ���Some practices have a closed door policy to reps. We do not. We place a lot of onus on industry to train staff.��� ���Practice Bible��� that includes answers to frequently asked questions, patient prep instructions and information on the devices and products offered in the facility. ���When you���re seeing more than 150 patients a day, it is dif���cult to maintain quality,��� says Dr. BadreshiaBansal. ���If we get even one complaint, we take that seriously. All staff members are brought together to learn if there is a problem. We don���t want to make the same mistakes twice.��� Elite MD has an extensive evaluation process for new technologies and procedures. ���We investigate new equipment for six months before we buy, and everyone gets input���the RNs, the laser technician and the patients,��� says Dr. Bansal. To date, the practice has evaluated more than 100 new technologies and currently houses more than 30 energy-based devices. The practice���s involvement in clinical trials, combined with an open-door policy for industry, has allowed them to stay on the forefront of new technologies and procedures. ���We also do media work where we highlight new technologies that we���re using, and that also brings manufacturers and patients to us,��� says Dr. Badreshia-Bansal. ���It all comes full circle.��� ME Inga Hansen is the executive editor of MedEsthetics.