It's Your Line
Private b
P i t llabell products
d t
are a natural fit for
physicians who want to
expand their brands.
BRANDING AND MARKETING are key components to building a successful
medical aesthetics practice. An investment in a private label, physician-branded
skincare line that carries your logo is a logical extension of your practice's offerings.
You can choose the products and ingredients that you feel are most effective.
Patients will need to purchase the products directly from your practice, which helps
to build loyalty and provides more opportunities to cross-sell services. Additionally,
private label products can offer a more attractive profit margin than branded lines.
40 MAY/JUNE 2013 | MedEsthetics
© ISTOCKPHOTO.COM
By Cheryl Whitman