AD INDEX
Air-Tite Products Co., Inc........................... 51
800.231.7762 air-tite.com
Allied Health Association ............................ 38
800.444.7546 alliedhealth.net
Alma Lasers, Ltd. ........................................ 33
877.256.2487 almalasers.com
American Academy of Anti-Aging Medicine
888.997.0112 A4M.com ......................... 69
Bellaire Industry.......................................... 30
866.924.4868 mesopen.com
Canfield Imaging Systems ............................. 9
800.815.4330 canfieldsci.com
Clinical Cosmetic and Reconstructive Expo
ccr-expo.com .......................................... 67
Chromogenex ............................................ 59
888.958.8691 ilipo.com/us/fastandeasy
Dermasculpt ............................................... 21
shop.dermasculpt.net
Dermatude ................................................. 13
877.628.7201 dermatude.com
Dermesse Skin Care ................................... 49
866.494.4466 dermesse.com
Eclipse Aesthetics ....................................... 23
800.759.6876 eclipseaesthetics.com
Ellman International ................................... 4-5
205.943.0388 ellman.com
IT'S YOUR LINE
EltaMD Skincare ......................................... 31
800.633.8872 eltamd.com
FotoFinder Systems .................................... 39
888.501.0805 fotofinder-systems.com
Gio Pelle Skin Care ..................................... 43
800.428.1610 giopelle.com
Hale Cosmeceuticals .................................. 47
800.951.7005 halecosmeceuticals.com
Illuminare Cosmetics .................................. 66
800.476.0226 illuminarecosmetics.com
Innovative Skincare ..................................... 35
888.804.4447 innovativeskincare.com
Intrafusions ................................................. 63
888.317.3788 intrafusions.com
Jane Iredale - The Skin Care Makeup ......... 45
800.762.1132 janeiredale.com
Lifeline Skincare .......................................... 19
760.710.3295 lifelineskincare.com
Medi-Weightloss Clinics .............................. 11
866.232.9838 mediweightlossfranchising.com
Mela Sciences ............................................... 3
melasciences.com
Modernizing Medicine Inc. ......................... 57
modmed.com
Mybody....................................................... 27
877.423.1314 lovemybody.com
Nouveau Contour USA, Inc. ...................... 12
877.628.7201 nouveaucontour.com
Palomar Medical Technologies, Inc.
....................................... Inside Front Cover
800.725.6627 palomarmedical.com
PCA SKIN ................................................... 15
877.545.1765 pcaskin.com
PhytoCeuticals............................................ 25
877.474.9862 phyto-c.com
Premiere Beauty Show ............................... 71
800.335.7469 premieredayspa.biz
Pro+Therapy MD/Valeant Aesthetics ........ 29
800.321.4576 protherapymd.com/physician
Revision Skincare ........................................ 55
800.385.6652 revisionskincare.com
Sciton ...................................Inside Back Cover
888.646.6999 sciton.com
T.A. Sciences ............................................... 41
tasciences.com
Viora ........................................................... 37
201.332.4100 vioramed.com
Visao MD .................................................... 17
817.656.3611 visaomd.com
Young Pharmaceuticals ............................... 65
800.874.9686 youngpharm.com
ZO Skin Health..............................Back Cover
949.988.7524 zoskinhealth.com
continued from page 44
Video your product training to create a sales training
library that can be utilized by new hires.
founder of Global Beauty Private Label Skin Care (globalbeauty.net). "For example a customer goes to CVS for an
Olay product and walks out with a CVS brand product. It's
all about positioning and marketing." She notes that patients
can be converted from a name brand to a private label
product that serves the same purpose quite easily. "This
simply has to be explained to your client," says Clark.
Building Your Brand
Successfully launching a private label line starts with staff
training and attractive merchandising. Create a Sephora-like
"retail zone" near your reception desk with testers and informative materials. Make your products visually appealing
by keeping them clean and fully stocked. Don't be afraid to
turn to an expert to give you the goods on how to display
your products in an eye-catching way since half the "sell" is
in the "seeing." Depending on your budget and taste, your
display space can be quite elaborate or tastefully simple.
Place small displays of product in every room. Lucite boxes
can be used throughout the practice to highlight products.
70 MAY/JUNE 2013 | MedEsthetics
This allows patients to start conversations about what types
of skincare products they are currently using at home.
Your staff should be capable of discussing all of your
product lines with patients. Take advantage of technology
today and video your product training to create a sales
training library that can be utilized by new hires. And don't
forget to send patients home with samples and brochures.
You are in the perfect position to take advantage of the
benefits private label has to offer, including increased revenue and a stronger relationship with your patients. Most
of whom are more than willing to spend their skincare
money with the aesthetic practice that provides the rest
of their cosmetic services.
Cheryl Whitman is the founder and CEO of Beautiful
Forver, a medical spa consulting firm, and the creator of
the Aesthetics Medical Success System: A Complete Educational Guide to Building, Managing and Marketing Your
Cosmetic Practice or Medical Spa. Contact her at 877.SPA.
MEDI, medicalspasuccess.com.