MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.
Issue link: https://medesthetics.epubxp.com/i/123304
EDITOR'S NOTE EDITORIAL ADVISORY BOARD Mary Lee Amerian, MD Santa Monica Laser and Skin Care Center, Santa Monica, CA Celebrating Spring As we teeter on the cusp of summer, the country is preparing to celebrate two events that tie into the dual role of medical aesthetic practice owners and managers. May is Skin Cancer Awareness month. The annual event brings skin health to the forefront of consumer's minds and provides valuable opportunities for dermatologists and skincare professionals to educate consumers on the importance of sun protection, home care and regular skin exams. There are a growing number of diagnostic tools available to help professionals recognize and diagnose skin cancer at its most treatable phase. These cutting-edge tools are a perfect fit for cosmetic patients who place high value on their skin appearance and health. On page 14, we preview some of the top diagnostic tools on the market today. The U.S. Small Business Administration has announced that June 17-21 is National Small Business Week. The SBA will be hosting events in cities across the country to celebrate and support small businesses and their impact on local communities. For many practitioners segueing from patient care provider to business owner and back again is a challenge. In this issue, we offer several Inga Hansen articles developed to help practice owners run their businesses Executive Editor/Associate Publisher more efficiently and more profitably. In "Successful Delegation" For many practitioners segueing from patient care provider to business owner and back again is a challenge. on page 32, writer Linda W. Lewis offers information on regulatory and training resources for physicians who are delegating device-based treatments to ancillary providers. Gaining proper control of retail and treatment product inventory can mean the difference between operating in the red or the black. On page 46, Cindi Myers shares the steps to creating an effective inventory management system in your facility. The National Institutes of Health recently amended the Health Insurance Portability and Privacy Act, and the changes they made will impact practice owners. In "Legal Issues" on page 20, attorney Padraic Deighan discusses the new updates to HIPAA and how they may affect the operations of private practices. Increasing revenue is a sure way to maintain the health of your practice and in this issue we look at two avenues practices are taking to do just that. If you turn to page 24, you can learn more about how medical aesthetics practices are incorporating lifestyle services—such as weight loss, nutrition and even psychological counseling—to better serve their patients. On page 40, consultant Cheryl Whitman offers a refresher on the brand-building and profitboosting potential of private label and custom formulation skincare lines. We wish you all a fun-filled and successful summer season and we look forward to hearing from you about what is working—in terms of both patient care and practice management—in your facilities. ihansen@creativeage.com • 818.782.7328, ext. 289 2 MAY/JUNE 2013 | MedEsthetics Saul R. Berger, MD Medical Director, New Age Aesthetics, Encino, CA Padraic Deighan, MBA, JD, PhD Vail, CO Michael H. Gold, MD Assistant Clinical Professor, Vanderbilt University Medical Center Founder, Gold Skin Care Center, Nashville, TN Bruce Katz, MD Clinical Professor Dermatology, The Mount Sinai School of Medicine Director, Juva Skin & Laser Center, New York Lorrie Klein, MD Assistant Clinical Professor, University of California-Irvine Medical School Founder, LK Dermatology & Laser Center Euro Day Spas, Laguna Niguel, CA Allan Share President, International Medical Spa Association, Minnetonka, MN David H. McDaniel, MD Assistant Professor of Clinical Dermatology and Plastic Surgery, Eastern Virginia Medical School Director, The Institute of Anti-Aging Research, Virginia, Virginia Beach, VA Vic Narurkar, MD Associate Clinical Professor of Dermatology, UC Davis Medical School Chief of Dermatology, California Pacific Medical Center, San Francisco Ava Shamban, MD Laser Institute for Dermatology and European Skin Care, Santa Monica, CA Hema Sundaram, MD Director, Dermatology, Cosmetic & Laser Surgery Rockville, MD and Fairfax, VA Wm. Philip Werschler, MD Spokane Dermatology Clinic and Aesthetic Image Medical Spa, Spokane, WA